About Kerry

The strategist who helps local businesses get found, without the content hamster wheel.

Work

I'm Kerry, a social media strategist specialising in local visibility for service-based businesses.

I work with tutors, local business owners and independent professionals who want a steady stream of enquiries without being chained to their phone to get them.

Before this, I spent years in education, eventually working my way up to Assistant Head Teacher.

I know what it means to work in a high-pressure environment where the job quietly takes over everything else.

When I made the move into running my own business, I was determined to build something different and to help others do the same.

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"Marketing shouldn't feel like a second job you never applied for."

Home

Outside of Work

Outside of work, life is busy in the best way. My wife and I have a five-year-old who is currently an authority on Jurassic World and very firm about his snack preferences. I go to the gym to stay sane, I'm never far from a decent coffee, and there's almost always some kind of project on the go in the garden.

I built my business around school runs and real life, not despite them. And that's not just something I put on a website. It's genuinely how I operate. I take on the clients I can truly help, I work the hours that suit my family, and I believe that being a good business owner and being present at home aren't things you have to choose between.

That philosophy runs through everything I do with clients, too.

Experience

I've spent years developing and refining a visibility strategy that works specifically for trust-based, local service businesses - the kind that grow through reputation and relationships, not viral moments.

My approach is grounded in what actually works: showing up consistently in the right places, positioning yourself clearly, and building the kind of trust that turns browsers into bookings. Clients have seen visibility increases of over 250% in under two months, filled new group sessions, built waiting lists and gone from quiet inboxes to steady weekly enquiries.

I'm a former teacher. I know how to take something complex and make it genuinely understandable and actionable, without the jargon, the overwhelm or the one-size-fits-all approach.